The KEY to Business Development

Marketing made as easy as 1, 2, 3 . . .

an on-going process of development . . .


The KEY to succesful marketing of a business depends on accurate understanding of its market, its customers - and itself.

The most effective way our clients have found is, before anything else, to run a Business Development Workshop with everyone involved in promoting your organisation.

In as little as a half day, you could:

1. Discover your real market scope

  • where are you now?
  • where would you prefer to be?
  • what is the best way to get there?

2. Define accurately your capabilities and potential

Once you have a clearer understanding of your marketing scope, we can help you define:

  • what have you got right?
  • what do you need to put right?
  • what will work most effectively, in the short and longer term?

3. Develop improved marketing effectiveness, all round

To add value, our aim at all times will be to support you as an extension of your own team to reduce disruption.

From this, we can draw up a joint Action Plan, geared to work within your existing limitations and phased over time to roll out as your business builds.